![]() Identify campaign metrics to measure effectiveness, including results reporting, analyses, and offer solutions for improvement. Align campaigns with each department's annual business plan. Spearhead the implementation and execution of Unity Bank marketing campaigns. Sourcing and managing agencies where appropriate for key marketing functions - PR, advertising, website, media, social, digital, etc. Identify avenues to enhance bank products and services within all markets to grow customer base. Work in partnership with each business line manager and team on market trends & competitor strategies. Focusing on sharing our offerings and identifying what consumers desire, will allow us to move forward, be creative, up level and meet our customers, employees, and community’s needs This leader will be highly skilled in building relationships, understanding people, collaborating, partnering, adapting to change, and sharing our common message with every person we touch. This important role at Unity Bank, Marketing Strategy Director, is the driver of who we are at Unity Bank. Understanding deeply what makes people tick is key, as well as a drive to deliver solutions that truly make a difference. ![]() We aspire to deliver high touch services that our valued customers need and want. We embrace ideas, pursue curiosity, and believe in meaningful work for all. Our core values: respect, honesty & integrity, satisfaction, and enjoyment.Īt Unity Bank, we are proud of our team and our communities we serve. ![]() Our vision: Be the bank that connects people: employees, customers, community. Responsible for demonstrating service excellence in accordance with Unity’s Vision and Mission statements: Our mission is to help people achieve their dreams. Those employees that are proactive, adaptable to change, and creative will be attracted to our growing organization. Our culture is a caring, collaborative environment where our communities and our employees matter to each of us. Culture Vision Statement: Unity Bank strives to be an innovative bank that exceeds service excellence standards.
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